Stop holding your head in your hands and let us target your best customers with conversion-focused keywords, content & landing pages that potential clients will connect with.
Maybe you’ve tried Google Ads yourself and watched your budget circle the drain, or maybe you’ve been paying a big agency and wondered what they were doing all month.
Or maybe you’re considering trying ads for the first time.
Whichever is true, you’re definitely in the right place.
Hi there, I’m Kevin, and, with the help of my amazing PPC specialist (who I will introduce in the following section), I offer solid pay-per-click advertising campaigns for small and mid-sized Toronto businesses that want qualified leads and not just clicks.
No junior account managers or here-today-gone-tomorrow account managers.
And there’s definitely never any mystery around where your ad spend is going.
When it comes to actually running your Google Ads campaigns, you’ll primarily deal with John.
John’s a Toronto guy with 20+ years of experience building businesses and figuring out what makes paid advertising work.
Not just in theory, but with real money on the line.
From managing millions of dollars in PPC budgets on behalf of major corporate clients, to working closely with smaller, more local businesses, John’s ‘big picture’ strategies are what sets him apart.
He’s always monitoring campaigns and making sure things are running the way he’s expecting them to.
No accidents. No mistakes. And no blown budgets.
I’ve actually tried telling him to relax a little, but he doesn’t roll like that and I’ve learned to just let him be to do his own thing, his way.
And he’s also the reason I can offer top-level Google Ads management without overpromising, and, once you work with him, I think you’ll see why.
Most businesses in Toronto and throughout the Greater Toronto Area typically have one of three experiences with Google Ads:
There are other reasons, of course, but I hear stories like those above far too often, unfortunately.
None of this is your fault.
Why? Because pay-per-click (PPC) advertising can be pretty complex. Done poorly, it’s an expensive lesson.
Done well, it’s the most measurable & scalable form of advertising you can buy.
The difference isn’t always necessarily the budget: It’s the strategy, the setup, and the ongoing management done by people with many years of experience.
A lot of PPC companies in the Toronto area will give you a long list of deliverables that sound impressive, but don’t mean much without context.
Let me explain what each thing actually does for your business:
I find the searches your ideal customers are actually typing, and, just as importantly, I block the searches that would waste your budget. If you’re a plumber in Etobicoke, you don’t want to pay for clicks from people looking for plumbing jobs or plumbing wholesalers. Negative keywords aren’t glamorous, but they can cut wasted spend by 20–40% in the first 60 days alone.
How your Google Ads account is built determines how well it performs. Tightly themed ad groups, matched to specific search intent, improve your Quality Score, which is Google’s rating of how relevant your ads are. A better Quality Score means lower cost-per-click and better ad placement. Translation: your budget goes further.
I write the ads, test variations, and pay close attention to click-through rates and conversion data. Good ad copy doesn’t just get clicks — it pre-qualifies the person clicking so you’re not fielding calls from people who’ll never become customers. Every headline, description, and call to action is tested and refined.
Sending paid traffic to a homepage is almost always a (huge) mistake. I’ll tell you exactly what your landing page needs to do to convert the traffic I send, and, if you need help implementing those changes, I offer that service as well. Always remember that a click that doesn’t convert is money down the drain.
I actively manage your bids based on time of day, device, location, audience, and performance data. This is where automated ‘set it and forget it’ campaigns fall apart because Google’s automated bidding strategies work well in some situations and terribly in others. Knowing which is which comes from experience, not from pressing a button and hoping for the best.
If you don’t know which clicks are turning into phone calls, form fills, or purchases, you’re flying blind. I can set up proper conversion tracking through Google Ads and Google Analytics 4 so we both know exactly what’s working. No conversion tracking means no accountability, which is exactly how agencies get away with showing you traffic data instead of results data.
I don’t send you a 40-page automated PDF and disappear. You get a clear, plain-language report on what happened last month, what changed, and what we’re doing next. If something isn’t working, I tell you that, too, and why it happened and what I’m doing about it.
Most visitors won’t convert on their first visit. Remarketing lets us show ads specifically to people who’ve already been to your site, so you’re staying visible while they’re still considering their options. It’s typically the highest-ROI part of a well-run Google Ads account.
There are some competent PPC companies in the Toronto area that deliver strong results and we’re not in any way pretending we’re the only people who do.
But, there is also no shortage of PPC agencies who take on too many clients, assign them a ‘junior’ accounts manager and deliver mediocre results.
We’ll take the time to get to know you, your business, its goals – now and in the future – and use our experience to find the angles you’ll need for success.
When most people say ‘PPC,’ they mean Google Ads (formerly Google AdWords), and that’s where the majority of your customers are searching.
But, depending on your business, there are other platforms that can work alongside it as well.
Here’s an example of what we manage:
“How much does PPC management cost” is always one of our most-asked questions.
And, while we can’t give you an exact number for your specific requirements until we’ve first had a chance to speak with you directly, we can definitely give you a starting point so you’ll at least have a number to consider up-front.
Here’s the basic breakdown:
The minimum monthly management fee I charge is $400.00 and can increase from there based on the complexity of your campaigns, the number of ad groups you’ll be running, the amount of keywords used, levels of reporting and more.
In a nutshell, larger and more complex campaigns require more resources and will cost a little more than my standard monthly fee.
Most Toronto businesses I work with invest between $2,000 – $5,000 per month in ad spend and pay the flat management fee on top of that.
If that range sounds completely off from your budget, let’s still talk so I can at least tell you whether PPC is the right tool for where you are right now.
I’m always happy to guide you, even if you won’t be working with me.
If you’re still with us, you’ve done a lot reading and have had a lot to take in.
The following questions and answers also provide a lot of insight into what we do – not to mention how you will benefit – and it’s probably worth your time to go through them.
Great question, and people sometimes confuse the two.
SEO (Search Engine Optimisation) is the process of earning higher rankings in Google’s free, organic and local search results over time.
PPC (pay-per-click advertising) means paying to appear at the top of search results immediately.
SEO takes months to build, while PPC ads can start sending traffic to your site within hours of launching a campaign.
Most Toronto businesses benefit from both; SEO for long-term visibility, PPC for immediate traffic and lead generation.
It depends on your industry and your goals.
More competitive markets have higher cost-per-click rates, so they require larger budgets to get meaningful volume.
Service businesses like home contractors, dentists and roofers can often see decent results starting around $1,500 a month in ad spend.
John will give you a realistic estimate during our first consultation based on your specific market.
Not necessarily, but your landing page matters enormously.
A “Landing Page” generally refers to a page on your website that visitors will see first.
In this case, we would want to create a specific page that users will land on when they click your ad.
“Landing Pages” are different from other pages on your website in that they are strictly sales pages, dedicated to one thing and with one goal in mind; to get that visitor to contact you. Period.
For example, if you’re a home contractor and run ads for “Best Bathroom Renovations Toronto”, the page a user sees when they click your ad needs to go to a dedicated page that is focused on bathroom renovations and structured in such a way that the user connects with the messaging and chooses to reach out to you.
The user’s problem. Your company’s solution. An enticement. Facts about your business. An image gallery showing your work. Social proof. Reviews. A convincing Call To Action.
That sort of thing.
We’ll also go over all of this with you during your first consultation.
Another great question.
You can see traffic to your site within the first 48 hours of launching a campaign.
Meaningful lead data typically emerges within the first 30 days, and optimisation is ongoing.
Months 2 and 3 are usually significantly more efficient than month 1 as we – and Google – learn what’s working in your specific market.
There are two monthly payments required:
1. Your monthly cost for the actual advertising inside Google’s (or whichever) platform. This is normally referred to as “Ad Spend”.
2. Our flat monthly fee.
When we set up your Google Ads account, we’ll walk you through adding your payment information, including your credit card. We’ll never see it, and your spend each month will be charged directly to your card with no markup being added by us.
For our monthly fee, you will be invoiced at the beginning of each month.
This is a great question, and one that isn’t always the easiest to answer, unfortunately.
All campaigns are different, as is the time of year, the state of the economy, the cost of the services being offered, etc.
Schedule a consult with us and we’ll be happy to answer this once we’ve had a chance to review your business, services, where you offer them and your pricing.
No.
Working with me is month-to-month and there is no long-term contract.
Yes.
Google Ads (or any platform accounts) can be paused or stopped at any time, for any reason.
Just let us know what you want to do and we’ll ensure it happens immediately.
Results, experience and accountability.
And you can include friendliness and stability in there as well.
When you call John, you’ll get John, the person managing your account and not a customer service rep who has to ‘check with the team’ to hopefully get you an answer.
And if you need to speak to me directly, you’ll have that option as well.
There’s zero turnaround here, which means you’ll get to know who you’re working with while we get to better know your business, its services, your ideal clients and more.
We also have a small client roster by design, which means we actually remember your campaign without having to go look it up.
A big agency might have more staff and seem impressive, but your account is probably being managed by someone who started a few months ago and handles 50 other clients.
That’s not a knock on agencies.
It’s just not how we do things.
The short answer is yes, we’ll definitely let you know if we think your business isn’t a good fit for PPC advertising.
And sometimes that is absolutely true.
But, sometimes, it depends on the season or time of the year.
A landscaping company, for example, experiences their highest traffic periods beginning around March and continues through June, generally speaking.
Then it begins to slow down, month after month, until around September and then drops significantly.
So, running Google ads at the beginning of that cycle would obviously be more profitable than in June and those same ads would eventually lose money late into the season.
If a landscaping company came to us in November about running ads, we’d most likely recommend they wait until the following season to start and we’d work with them in the meantime to have everything in place for when that happens.
Book a free 30-minute phone consultation and we’ll tell you exactly what we see when I look at your current Google Ads setup (or your market if you haven’t started yet).
And we promise that we won’t pressure you with sales pitches or proposals until you ask.
We’ll just have an honest conversation about whether PPC makes sense for your business right now and what it would take to make it work.
If it turns out you’re not ready for paid advertising, we’ll tell you that, too, as we’d rather send you away with good advice than take your money for something that won’t deliver results yet.
I am located just on the north side of Dupont Street, at Campbell Avenue, just east of Symington and west of Lansdowne Avenue.
The Boo Radley’s and Piri Piri Grillhouse restaurants are located on the northwest and northeast corners of Campbell & Dupont.
Turn north onto Campbell Avenue and take the first right (into the driveway) and follow the business units (past Piri Piri) to the end.
I am in Unit 6A (upstairs).
Parking is free.
My Courtice location is located just east of Oshawa, near the intersection of Highway 2 and Townline Road North.
Local landmarks include a Tim Horton’s, McDonald’s and Walmart.
Take Townline Road south of Highway 2 to your first left, which will be Kingsway Gate. Take Kingsway Gate to Empire Crescent (at the stop sign).
I am at the south-east corner of that intersection.
Street parking is free.