Any information contained within the Yourankwell.ca website is offered solely for informational / educational purposes.
If you choose to go ahead and implement any of it on your own website, I cannot be held liable for any negative effects you or your business may experience.
This also includes “Top Ten Rankings” for any amount of keywords or keyword phrases.
My goal is to get you good rankings, but a competitive search term may need to be adapted into more broadened search phrasing.
If you are a local real estate agent and insist on ranking for “Best Real Estate Agents Toronto”, it isn’t going to happen without investing a lot of time and money no matter who you hire.
Search ranking results also vary depending on search engine and location.
For example, a mobile search for specific services performed in Toronto will provide different results than one performed on a desktop computer.
While I appreciate that some spammy tactics continue to work, they eventually won’t and any gains you have made will be lost.
I do not engage in SEO techniques that are regarded as spammy, “black-hat” or that violate Google’s guidelines.
My initial consultation with you is free, however there comes a point when I need to be paid for my time. If you are serious about your project and hiring me, this shouldn’t be a problem.
All of my work is done in ‘good faith’ and the strategy I take will have been explained to you in advance.
Great results are sometimes the result of trial-and-error and are part of the overall process.
I accept projects as they come and turn away others if I am too busy at that particular time. If you fail to update me on your status or schedule, I will have reserved the right to deem the project as stagnant after 7 days.
If you are going to be busy for a few days or more, please let me know and we can continue whenever you do become available.
While I don’t typically bill clients for calls, email or for every little thing all the time, I may need to if the amount of time spent on them begins to affect the amount of time I can spend on actual work.
I will inform you if this is the case.
You’ve undoubtedly heard this before, but SEO really is an ongoing process.
If you stop working on it, some of your competitors probably won’t and you will most likely lose some ground in your search engine rankings over time.
I don’t bother with contracts, however you should understand that halting the SEO process typically means fewer gains for you in the future and that I can’t be blamed for them not lasting.
This one is very important and means that you cannot, knowingly or otherwise, delay my efforts or make any changes to my efforts without my prior consent.
This would include (but is not limited to):
People hire me to help them with their websites and rankings, so please resist the temptation to get in there yourself.
I have had owners do this in the past, and, when asked why they were doing it, the common reply was “because I didn’t think it mattered”.
IT ALL matters.
“Backlinks” are instances where other websites link back to your website.
Google treats quality backlinks as virtual references and search engine rankings are closely related to them.
Your specific industry and level of online competition may require me to actively engage in a backlink acquisition campaign (on your behalf) and top rankings may not be possible without doing so.
Work I have completed needs time to be indexed and ranked within the search engines.
For example, expecting a page that was optimized on Tuesday to be ranking higher by Saturday, although possible, is technically unreasonable.
If you don’t have a physical business address, we will need to assign you as a “Service Area Business (SAB)” and it will be more difficult to beat the websites that do publish addresses in the local searches.
Local SEO results are based primarily on proximity and simply saying you are local is different than demonstrating it with a physical address.
If you are trying to rank in areas where you are not physically located, the organic search results might be your only option.
In order to keep things simple, I can only report to – and answer to – one person in a given company. This would include telephone calls, email or any other method of communication.
This approach ensures consistent communication and improves accountability as well.
I typically work alone and make changes to websites directly.
That being said, I respect designers and what they create and I will not disturb their work in any way.
If you are already working with a web designer (or anyone else) who insists on making changes on my behalf, I will not be able to participate in the project.
If you’re interested in finding more qualified clients and becoming a happier, can-hardly-contain-yourself kind of business owner, take a minute to schedule your free, 30-minute telephone consultation.
We’ll cover a lot of ground and really talk about how to make your website work for you.