PPC & Marketing Project Examples

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Company Type:

Lawn & Garden Care Company

Marketing Campaign Type(s):

Meta / Facebook, Pinterest

Geographical Targets:

Toronto, Southern Ontario, Canada

About this Business:

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The Challenge:

Increase brand awareness on social channels while introducing their product line up for consumer consideration.

The Solution:

We introduced always on paid social campaigns focused on educating consumers on plant and lawn solutions, highlighted products to address problem/solution opportunities by driving consumers to the website and layered in contests to capture first party data to build out email lists.

Campaign Results:

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Contest Entries:

76.5K

(91% Increase)

Clicks:

350K

(456% Increase)

CPC:

$0.18

(50% Cost Decrease)

Services:

Local, Organic & AI Overview SEO

Effective organic & local SEO that relies on current techniques that include topical authority, entities, salience, sentiment & more.

Local & Organic SEO

Client-Focused Website Design

Small to medium-sized service based business websites designed to appeal to qualified viewers and convert them into valuable leads.

Website Design

Pay Per Click Advertising

Full PPC campaign management that include effective landing pages, demographic targeting, keywords, copy & more.

PPC CAmpaigns

Analytics Integration & Tracking

Complete Google Analytics 4 (GA4), Google Tag Manager (GTM) & Google Search Console account creation, setup & tracking.

Analytics Integration

Schema (LD+JSON) Integration

Advanced Schema markup integration for local businesses, organizations, services, locations, service areas & more.

Schema Markup

Wordpress Website Maintenance

If you don't have the time or desire to maintain your website, I can take care of everything involved such as backups, updates & more.

Website Maintenance

Wanna Talk About It?

If you’re interested in finding more qualified clients and becoming a happier, can-hardly-contain-yourself kind of business owner, take a minute to schedule your free, 30-minute telephone consultation.

We’ll cover a lot of ground and really talk about how to make your website work for you.