PPC & Marketing Project Examples

A successful, national brand-awareness PPC Ads campaign.

Company Type:

Children's Food & Snacks

Marketing Campaign Type(s):

Google Ads, Facebook / Meta / Instagram, Pinterest

Geographical Targets:

Canada-wide (National)

About this Business:

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The Challenge:

Increase Brand awareness and build first party connections with parents of children from the ages of 2 – 10 years old across Canada within a fixed monthly budget.

The Solution:

We created always on paid media campaigns that focused on healthy snacks for active kids to generate product awareness and brand recall. We added to this with intermittent contests and promotions to connect the consumer with the brand on a direct and personal level.

Campaign Results:

After 30 days, we had increased – and exceeded – all targeted metrics, including overall visibility and website visits.

Impressions:

55M

(30 Days)

Clicks:

121K

(20% increase)

Video Plays:

292K

(At 100%)

Services:

Local, Organic & AI Overview SEO

Effective organic & local SEO that relies on current techniques that include topical authority, entities, salience, sentiment & more.

Local & Organic SEO

Client-Focused Website Design

Small to medium-sized service based business websites designed to appeal to qualified viewers and convert them into valuable leads.

Website Design

Pay Per Click Advertising

Full PPC campaign management that include effective landing pages, demographic targeting, keywords, copy & more.

PPC CAmpaigns

Analytics Integration & Tracking

Complete Google Analytics 4 (GA4), Google Tag Manager (GTM) & Google Search Console account creation, setup & tracking.

Analytics Integration

Schema (LD+JSON) Integration

Advanced Schema markup integration for local businesses, organizations, services, locations, service areas & more.

Schema Markup

Wordpress Website Maintenance

If you don't have the time or desire to maintain your website, I can take care of everything involved such as backups, updates & more.

Website Maintenance

Wanna Talk About It?

If you’re interested in finding more qualified clients and becoming a happier, can-hardly-contain-yourself kind of business owner, take a minute to schedule your free, 30-minute telephone consultation.

We’ll cover a lot of ground and really talk about how to make your website work for you.